I emailed a client a while back suggesting they install an Internode WiFi hotspot in their business to give them a competitive advantage. I included a link to the PDF from Internode giving all the information they would need.

They have engaged a professional writer, someone who claims to deliver great benefits in communications by writing great copy. For some reason, they asked this person to move the idea of a Wi-Fi hotspot forward.

So I get an email from this person asking for a quote.

Clearly, the person didn’t take the time to open the PDF at all, because it gives them the answer to this, and many other questions.

So I have to wonder, if you are running a business, have you asked yourself if the people you are paying for help and advice are really any good? Doesn’t something like this give you pause to consider if the the people in your business are switched on enough to help you success, or are in fact holding you back?